Our Values

Passionate About Inspiring Others

Welcome to My Retail Coach! We provide coaching and training services to entrepreneurs, business professionals and individuals who deal with the end consumer, and who are seeking better results, higher efficiency, more revenue and higher profits.​

We do this because we have are fascinated with the drive, determination and hard work that goes into starting and running a business. We realize you face challenges and we provide the tools you need to handle these challenges. We love to help others succeed, and our passion and experience will help you achieve your own goals. 

From Canada and the USA through Europe and down under in Australia, we have coached and trained thousands of individuals and companies in over 39 countries in both French and English. It is said that to become a world-class athlete you need at least 10,000 hours of training. The same holds true of professionals. All of our senior coaches have at least 10,000 hours of experience in their field of expertise so you know you are in good hands.

  • We deliver online training videos and webinars that provide the tactical knowledge you and your staff need. 

  • We coach and consult with you on the strategies you need to build a sustainable business and reach greater profits.

Danielle Lavallee Wasson

Danielle has over 26 years of experience working with pool and spa retailers and distributors around the world. She has also consulted with Real Estate Agents, Dentists and entrepreneurs.

Danielle has been introduced as the "catalyst of change" by Toastmarter Steve Foss because "you always deliver real life solutions that we can apply today to improve ourselves and our business". 

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